Why Marketing?
Digital Marketing
The power of digital marketing is what fascinated me and made me change my career from a foreign language teacher to a marketer. If I could create positive influence, I want my influence to go beyond classrooms.
Influence is not what I am pursuing, the good cause behind it is what matters. From helping small business build a brand in the digital world, to raising awareness on social issues, I believe my online marketing skills will enable me to make meaningful impact.
Social Media & Branding | Tritour East Asia
Platforms used: Facebook, Twitter, Instagram, WordPress
Skills demonstrated: strategy planning, tactical execution, community management, writing
Roles: project manager, social media coordinator, content creater
Skills demonstrated: strategy planning, tactical execution, community management, writing
Roles: project manager, social media coordinator, content creater
Infographic | Airbnb in Metro Vancouver
Software used: Adobe Illustrator, Google Sheet
Skills demonstrated: research, data visualization, graphic design
Roles: graphic designer, data analyst
Roles: graphic designer, data analyst
Copywriting | English & Chinese
Platforms used: Newspaper, Website, WeChat
Skills demonstrated: English and Chinese writing skills, writing in various styles
Roles: writer
Skills demonstrated: English and Chinese writing skills, writing in various styles
Roles: writer